The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Innovation in Interactive / Ambient / Immersive
Nosulus Rift Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris Client: Ubisoft Category: Innovation in Interactive / Ambient / Immersive
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Innovation in Interactive / Ambient / Immersive
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Innovation in Interactive / Ambient / Immersive
Watch Dogs 2 Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal Client: Ubisoft Canada Category: Innovation in Interactive / Ambient / Immersive
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore Client: Singtel Category: Innovation in Interactive / Ambient / Immersive
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Innovation in Interactive / Ambient / Immersive
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Innovation in Interactive / Ambient / Immersive
McTrax Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Innovation in Interactive / Ambient / Immersive

2017 Interactive Gold Pencil

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Innovation in Interactive / Ambient / Immersive

OS_IN17031G

2017 Interactive Silver Pencil

Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris

Ubisoft

Nosulus Rift

Innovation in Interactive / Ambient / Immersive

OS_IN17032S

2017 Interactive Silver Pencil

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Innovation in Interactive / Ambient / Immersive

OS_IN17033S

2017 Interactive Merit Award

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Innovation in Interactive / Ambient / Immersive

OS_IN17084M

2017 Interactive Merit Award

Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal

Ubisoft Canada

Watch Dogs 2

Innovation in Interactive / Ambient / Immersive

OS_IN17085M

2017 Interactive Merit Award

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore

Singtel

Singtel Data ExStream

Innovation in Interactive / Ambient / Immersive

OS_IN17086M

2017 Interactive Merit Award

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Innovation in Interactive / Ambient / Immersive

OS_IN17087M

2017 Interactive Merit Award

TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Innovation in Interactive / Ambient / Immersive

OS_IN17088M

2017 Interactive Merit Award

TBWA\NEBOKO / Amsterdam

McDonald's

McTrax

Innovation in Interactive / Ambient / Immersive

OS_IN17089M

Follow Us